莊淑芬

莊淑芬
Shenan Chuang
奧美大中華區副董事長
講者
關於

資深廣告人,媒體稱她為「廣告女王」,在奧美三十年,莊淑芬被視為奧美大中華區的代表人物和主舵手之一。莊淑芬相當重視人才,以敏銳的觀察力,在2003年轉戰北京,在中國廣告業的人才大戰中,順利的替奧美建立關鍵的人才資源。

自2007至2014年擔當奧美大中華區CEO之後,目前為奧美大中華區副董事長。2011年,奧美中國成長為奧美全球第三大辦公室。莊淑芬是奧美全球的董事,也是中國4A創辦人之一,在2006,2007,2010年擔任中國4A理事長。2014 CNN於“女性領軍人物”專輯報導她,2013福布斯雜誌評她為”亞洲商界權勢女性”之一;她曾獲得2006与2010年亞洲Campaign專業雜誌“年度風雲領導人”殊榮。

Shenan Chuang is a 30-year veteran of Ogilvy & Mather and considered one of the chief architects of the agency’s Greater China presence and success. Today she serves as Vice Chairman, Greater China, a role she accepted after serving as Ogilvy & Mather China’s CEO from 2007 to 2014.

In 2011, Ogilvy & Mather China became the third largest office in the Ogilvy network. Shenan is a member of the Ogilvy & Mather Global Board of Directors and is co-founder of the China 4A Association, serving as the organization’s Chairperson in 2006, 2007 and 2010. In 2014 CNN featured Shenan in the “Leading Women of Asia” program, and in 2013 she was honored among Forbes Asia’s “Women in the Mix” special issue. Shenan was also awarded “Agency Head of the Year” by Campaign Magazine in 2006 & 2010.